The universe works in an awesome pattern in that the more you give, the more you receive and in modern times, it is called the law of reciprocity. Do we give bearing in mind that there is something in store for us though not knowing what it is? It is an act of kindness, especially without attached strings.
This is so accurate in life because business is an amiable branch of life. Customers love to receive and when they do, the beneficence is returned by them spending their money with you. The act of giving out is a piece of customer experience. All your wants will be satisfied if you help people get what they want, it is mutual, a win-win affair. You don’t have to be a huge company to pass out something for free, it can be a free battery attached to a watch, so long it is of great value to the consumer, and your customers will keep patronizing you due to the satisfaction they gain from your services.